Gaby Roslin @gabyroslin Talks to Clare Hornby Founder of
ME + EM clothing. @me_andem ‘’Frustrated by how hard it was to find well-made, on-trend clothes that didn’t cost the earth, Clare Hornby founded ME+EM’’
How did Me+Em all come about? Where did it all start?
It all started on holiday with a friend called Emma, hence Me+Em and we both worked in advertising and we’d both just started young families. I had always wanted to start my own business and always wanted to do something in fashion. Emma had very complimentary skills to mine and I thought she’d be a great business partner. We brainstormed for the whole week on holiday about where there were gaps in markets because in advertising you’re trained to look for those gaps. We came up with an idea called ‘Pyjama Room’ which was an idea around making women look good at home: Beautiful fabrics, beautiful attention to detail, clothes that you could wear at home and then also wear out and about. Comfy, well-made clothes.
That idea ended up being rather niche and we changed the direction of that brand pretty quickly. Pyjama Room became Me+Em two years later. But the ethos around beautiful fabrics, beautiful shapes, attention to detail and being very functional is all there today.
Read more here
Follow F R A N K @thefrank_mag